Did you know that a press release can help increase your search engine rankings? It’s true. If you submit an SEO (search engine optimized) press release to the major search engines (Google, Yahoo and Bing), then it will more likely rise to the top of search results. And once someone clicks on the link to that press release, they will likely read the release and then head to your website.
In last week's blog, I stated that creating an effective press release requires an understanding of public relations writing. To add to that, an effective press release also requires the ability to enhance or optimize it for search engines. Here are four helpful tips for optimizing your press releases for search engines:
- Add a select few strategic keywords or phrases throughout the press release. These strategic keywords should be keywords that you believe your audience typically types into search engines. In addition, be very specific with your keyword phrases in order to break through the clutter. For example, most wedding professionals will include the highly-competitive keyword ‘wedding’ in their press releases, so it will be almost impossible to win over those page-one search engine results. Instead, use strategic keyword phrases that are more targeted like ‘eco-friendly summer weddings’ in order to rise to the top of the rankings.
- Include photos and other graphics within the press release.Not only will this be more appealing to your audience but it will also grow your traffic if you include photo captions with strategic keywords.
- Embed audio and/or video features. Search engines like Google rank audio and video content higher because it is considered to be more interesting and relevant to audiences.
- Include a trackable link back to your website. Adding this link will help your website’s search engine ranking. Making the link trackable will help you measure the impact of your efforts.
Submit your press release to search engines. To submit a press release to Google News, you will need to submit your site for consideration as a Google News provider. But there are some sites (PR Web and PR Newswire) as well as free press release submission sites that get into Google News, and if you use them then you can get your press release to Google
News for free.
When wedding press releases are well-written, provide quality content and are optimized, they can be extremely powerful for your wedding business. Remember that writing informational copy verses promotion copy within the press release will attract both journalists and consumers. And you’ll also want to include a clear call-to-action statement, which should tell your audience what to do next – visit a website, call a telephone number, send an email, visit a bridal show booth, etc.
For additional information on how to tweak your website in order to increase your Google rankings, CLICK HERE.
Do you have any tips to share about wedding PR? If so, please comment below.
About the Author: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over ten years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week.
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